Guess what trend is making a comeback?
Without giving away my age, when I was growing up, logos were an ABSOLUTE must. Bebe, Hollister, Abercrombie, Von Dutch, Juicy Couture, among the rest. If it didn’t have a logo, it wasn’t in style enough for me. It was like we were all just walking billboards, but we were paying the royalties instead of receiving them; and if you tried wearing a logo just a few years before, you were considered to be tacky.
Fast forward to 2018 and logos are back and cooler than ever. Why the sudden change of heart? Logos are the most recognizable element to a brand, expressing its philosophy and aesthetics (and in trend or not, a brand’s biggest seller generally has a big logo attached to it). There has been a turning point for a lot of brands, including a complete makeover for the logo. Gucci, for example, created the new Gucci logo for its Cruise 2018 collection, while Balenziaga designed a USA election to inspire its new logo. Versace archived an old vintage lettering from the 80s for its new logo inspiration. With all this 90s inspiration happening in the fashion world, you better be ready for the bigger the brand the bigger the logo.